This billboard campaign focuses on a father’s role. The headline “Real Men Love Babies” is meant to grab the attention of any expecting fathers. We also include facts about the pre-born baby’s development, such heartbeat 18 days from conception.
The babies and fathers featured on these 3 billboards are: Adam & Theodore, Bob & Kate, and twin babies Rosalee and Eleanor.
Baby Development, Real Men Love Babies
Spring 2018