This billboard campaign aims to focus on a baby’s development before birth. These fun headlines, like “Born to Dance” and “Born to Kick” include facts about the pre-born baby’s development, such as kicking 10 weeks from conception. Eye development and movement are other facts included in this campaign to remind viewers when pre-born babies develop these features.
The babies featured on these 4 billboards are: Auggie, Elizabeth, Dominic, and Sully.
Baby Development Facts