Life Begins Early & it’s Worth Protecting

Did you know a baby’s heart starts beating just 22 days after conception?

Long before that first ultrasound, before anyone even knows a baby’s on the way, that tiny heart is already at work!

Our newest billboards put faces to that fact. Four babies, four families, one simple truth: life begins early, and it’s worth protecting.

Every billboard also points people to our #800 Hotline for Help. It’s free, confidential and staffed by trained professionals ready to talk through pregnancy concerns, post-abortion healing or adoption options. No judgment, just support.

Say hello to Ruthie, Benny, Gabriel and Bridget, the faces behind this campaign and a reminder of just how early that first heartbeat begins.