Amazing Pre-born Facts

It’s a FACT! And it’s pretty amazing…

An unborn baby’s sense of touch begins at just 7 weeks.
A heartbeat starts around 3 weeks.
And by 12 weeks from conception, babies can even smile.

Our newest billboard campaign celebrates these incredible, life-affirming facts—and brings them to life through the sweetest faces you’ll ever see.

The campaign also highlights our #800 Hotline for Help, offering free, confidential counseling for pregnancy-related concerns, post-abortion support, and adoption resources. Every call is completely private and answered by trained professionals who provide compassionate guidance, accurate information, and emotional support.

Meet the stars of our four billboards:
Ignatius, Ben, Aoife and Adele are the adorable faces of this campaign—helping us share truth, spark conversation and spread hope, one smile at a time.