Baby Development

About this Billboard Campaign

This billboard campaign aims to focus on a baby’s development before birth. These fun headlines, like “Every Baby is a Blessing” include a fact about the pre-born baby’s development, such as having fingerprints 9 weeks from conception. Eye development and heartbeat are other facts included in this campaign to remind viewers when pre-born babies develop these features.

The babies featured on these 4 billboards are: Rosa, Dominic, Elizabeth, and the twins Rosalie & Eleanor.