Save the Babies: Every Heartbeat Matters

Every Life is Beautiful — Every Heartbeat Matters
Our new billboard campaign, themed “Save the Babies,” celebrates the beauty and value of every life—including babies with Down syndrome. It reminds viewers of a powerful truth: a baby’s heart begins to beat just 18 days after conception.

These heartwarming billboards feature two inspiring little ones: Clement and Evie, whose smiles shine a light on the dignity and worth of every child.